Privacy Policy

Prometheus Financial Advisory Ltd. (“we”, “us”, or “our”), the owner and operator of the website available under the domain name www.pfa.com (the “Website”), is committed to safeguarding the privacy of our users. This Privacy Policy applies to any and all use of the Website.

Your privacy is important to us, and we respect it. It is important for us to provide you with all necessary details to help you understand what information we collect when you use the Website, how and for what purposes we use that information, and what actions we take to protect your privacy.

Please note that this Privacy Policy, together with the Website’s Terms of Use, constitute binding legal agreements between you and us. By using the Website, you agree to the terms set out herein. We encourage you to read this Privacy Policy carefully, as it constitutes a binding agreement between you, us, and anyone acting on your behalf.

For any inquiries or questions regarding the information we collect or your privacy, you may contact us at:

Prometheus Financial Advisory Ltd.

Company No. 514979467

info@pfa.co.il

Tel: 03-5617801

Address: Migdal Hachsharat HaYishuv, 9 Jabotinsky St., Bnei Brak

Activities Requiring Information and Purposes of Use

Requesting a Quote – When you request a quote from us, we will ask you to provide your full name, company details, email, and phone number in order to contact you regarding your request.

Contacting Us – We reserve the right to use your contact information to respond to your inquiries, as well as for operational purposes such as sending receipts/invoices by email, contacting you regarding updates on information available on the Website or regarding the personal information you have provided, and notifying you of changes to this Privacy Policy or the Terms of Use.

Direct Marketing – By accepting this Privacy Policy, you consent to join our direct mailing list and receive our newsletter as well as other marketing communications, including offers, promotions, advertisements, and requests to participate in satisfaction surveys. Each email sent will include instructions on how to unsubscribe and stop receiving such communications.

Automated Data Processing and Analytics – We collect aggregated statistical data regarding users’ activity on the Website, such as session duration, IP address, device ID, geographic location, frequency of use, and similar data. This collection, processing, and analysis of data allows us to better understand how users interact with the Website, in order to upgrade and improve the Website and user experience.

Consent

By using the Website and providing your information, you acknowledge that you are not obligated to provide us with any personal information and that you explicitly consent to the collection, storage, and use of your information in one or more of our databases.

You represent that the information you provide is yours, complete, and accurate, and that you provide it voluntarily and knowingly. You hereby confirm and agree that our use of the information does not constitute a violation of your right to privacy or any other right, and you waive any claim, demand, or cause of action relating to such a violation or harm.

At any time after consenting to this Privacy Policy, you may withdraw your consent and request the deletion or modification of your information by contacting us. We will make every effort to address your request promptly.

Disclosure and Transfer of Information to Third Parties

We may disclose, transfer, or share your information with third parties in the following cases:

• If required to do so by law, regulation, court order, or competent authority, or if you breach the Terms of Use or this Privacy Policy.

• If we receive notice or have reason to suspect that you are using, or intend to use, the Website, in whole or in part, directly or indirectly, to engage in or promote unlawful, harmful, or unethical activity.

• If we collaborate with, are acquired by, or otherwise engage with a third party for the purpose of offering, selling, or transferring our assets or intellectual property rights.

• For the operation of our direct mailing services, including if we use external providers for newsletters or email distribution.

• For purposes of improving the user experience, monitoring, and processing economic or business-related data.

Direct Marketing Services

By providing your information, you consent to register for our direct mailing service and agree to receive advertisements, newsletters, surveys, and other promotional communications from us via email, SMS, MMS, instant messaging apps, fax, phone, regular mail, and/or any other means of communication we may deem appropriate, whether currently known or developed in the future.

By consenting, you waive any claim or demand regarding the receipt of such communications and confirm that such communications do not constitute a violation of your rights. You remain subscribed until you request removal from our mailing list.

Links

The Website may contain links to or advertisements for third-party websites or applications that are not owned or controlled by us. We are not responsible for their content, privacy policies, or practices. We recommend reviewing their privacy policies and terms of use before accessing or using them.

The presence of such links does not constitute endorsement or approval. We disclaim any responsibility, direct or indirect, for any damage or loss arising from the use of such sites or applications.

Cookies

The Website uses cookies—small files stored on your device when you visit—to collect non-identifiable information such as date, time, browser type, operating system, geographic location, IP address, and GPS data. We use cookies to manage the Website, balance server load, generate statistical reports, improve services, fix bugs, and maintain system functionality.

You may disable certain cookies through your browser settings. Please note that disabling cookies may reduce functionality or prevent the use of certain Website features.

Types of cookies used:

• Functional cookies – to improve functionality, e.g., remembering your login details.

• Analytical cookies – to analyze how users interact with the Website and improve user experience.

• Advertising cookies – used by us and third parties for advertising, marketing, and retargeting purposes.

We use third-party cookies, including:

• Google Analytics

• Google Ads

• Facebook

Right to Access Information

Under applicable law, you may access personal information stored about you, request correction, or request deletion. To do so, please email us at info@pfa.co.il and specify your request.

If the information is used for direct marketing purposes, you may request that it be removed from our databases. We will comply as required by law, while retaining information necessary for our business operations.

Data Security

The Website operates under accepted industry standards and security procedures. Information is stored on secure servers in Israel. While we take steps to reduce the risks of unauthorized access, leaks, or disclosures, no system is completely secure, and we cannot guarantee absolute protection against breaches.

Changes to this Privacy Policy

We reserve the right to update this Privacy Policy at any time, at our sole discretion. Updates will take effect upon posting on the Website. If significant changes are made, we will notify users via the Website and/or by contact information provided.

Age of Consent

By agreeing to this Privacy Policy, you represent that you are at least 18 years old and legally competent, or that you are a parent or legal guardian providing consent for a minor under your custody to use the Website.